My name is Charlie Pratt. I'm a creative director & visual designer.
With over two decades of business experience leading creative projects in the areas of design, branding, and user experience, I work with a wide variety of global clients from the Americas to Europe.
I’m serving as Creative Director at Precocity and founder of Anxious Media.
I live in Charlotte, North Carolina.
What I bring to your business
01 /
Creative Strategy
I lead projects for UX / UI / Product design teams, working with clients and stakeholders to achieve business goals through delightful design.
02 /
User Experience
UX is the driver for all design decisions. I’m a practical designer at heart, leaning on business needs, research, data, & experience to drive products forward.
03 /
Product Design
With extensive experience in product design, I specialize in crafting intuitive and aesthetically compelling interfaces for software, web, and mobile applications—elevating brand perception and user engagement.
04 /
Leadership
I believe in clear communication, collaboration, and a positive team culture—because the best ideas emerge in environments where people thrive.
Some of my recent work
Most of my projects I can’t reveal fully, due to client privacy. But you get the idea.
Financial services platform
Transforming a global stock and financial services leader
Electronic payments platform
UX/UI for a digital payment services platform for insurance companies
AI platform for business
Design & UX for an AI platform designed for niche business verticals
Automotive services platform
Design system & UX solutions for a national automotive repair company
Event management platform
Redesigning a legacy platform for improved user experience
Health awareness video game
Concept and original music for an interactive video game
Business finance site
Website design for a small business financing company
Real estate app
An iOS app design for a disruptive real estate startup
Industrial data app
Application design for an industrial analytics company
Some stuff I wrote
Sometimes I write. Sometimes it’s work-related, and sometimes it’s not. Opinions are mine and do not represent the views of my employers, clients, or business partners.